Tagging URLs for Google Analytics – what’s a Campaign Name vs a Campaign Source?
When you want to know where your website traffic is coming from, as far as links that you are promoting from emails, web ads, paper mail, etc, Google Analytics provides a lovely tool that makes it easy...
View ArticleKPI Resources
Below are some of the the websites and blogs that I have found to be particularly useful in building an understanding of Key Performance Indicators (KPIs) and how to apply them to web analytics,...
View ArticleLooking for Engagement Features in NonProfit Websites
In preparation for a presentation on how to increase ‘engagement’ on a website, I assessed a number of health-related non-profit websites for how they made use of a variety of features. Here are the...
View ArticleGoogle Analytics Audit pre-considerations
Before you consider using the data in your Google Analytics account to start seeking insights and drawing conclusions, there are a number of things you should check to see if they’re being handled...
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